BuyersSellersFirst Time BuyersSeniors/Retirees

Welcome to the Tropical Realty Blog

Prudential Tropical Realty is Growing Stronger Every Day

Posted by Kevin Mazur on February 7, 2008 at 03:53 PM

Prudential Tropical Realty continues to position itself as a market leader with its latest acquisition of Premier Group Realty in Pinellas County. This is the third company Prudential Tropical Realty has acquired in as many months.

“This latest purchase allows us to better serve the Pinellas County market by giving our company a very strong presence in the cities of St. Pete Beach and St. Petersburg,” comments Dewey Mitchell, President of Prudential Tropical Realty. “I am very confident in the Tampa Bay real estate market, so much so that we will continue to aggressively acquire companies allowing us the ability to strategically expand throughout the Greater Tampa Area.”

Established in 1998, Premier Group Realty has 3 offices in Pinellas County and approximately 100 sales associates and employees.

“We are very excited about the merger with Prudential Tropical Realty,” says Eleanor Kirby, Broker. “Not only will it improve our competitiveness in a tough market but it will also help to ensure the men and women of Premier Group Realty enjoy continued success in a viable, rewarding career in real estate. Prudential Tropical Realty believes in doing what is right for the customer as do we, therefore, it’s a natural fit.”


Comments (0)

PTR Is On The Move Again!

Posted by Kevin Mazur on January 22, 2008 at 12:59 PM

PRUDENTIAL TROPICAL REALTY ANNOUNCES NEW
LUTZ/LAND O’ LAKES OFFICE LOCATION


We are pleased to announce the new location of our Lutz/Land O’ Lakes office at 20537 Amberfield Dr., in the new Devonwood Professional Office Park in Land O’ Lakes.

The shiny new facility features approximately 4,000 square feet of elegantly appointed office space. According to Marsha Northrop, managing broker of the Lutz/Land O’ Lakes office, “This dynamic new location, together with the company's commitment to the market place, our core group of sales professionals and our ability to grow, we can more conveniently facilitate the real estate needs of clients in Northern Hillsborough, Central Pasco and Southern Hernando counties.” In addition to providing residential, commercial and property management services, the office also offers mortgage and title services – all under one roof.

“The real estate industry is constantly changing and it is Prudential Tropical Realty’s goal to ensure our sales executives have the latest tools, resources and knowledge to provide each and every client a world class experience,” states Northrop. “Our full time professionals are as dedicated to the office's success as they are to helping their customers achieve success in buying and selling real estate.”

Comments (0)

Movin' On Up!

Posted by Kevin Mazur on December 6, 2007 at 11:24 AM
Well the Land O' Lakes office of Prudential Tropical Realty is Movin' On Up!

We are pleased to announce that the Land O' Lakes office will be moving into a band new office located in the Devonwood Office Park in January, 2008.

The office will be located at:

20537 Amberfield Drive
Land O' Lakes, FL 34638

(813) 949-0000

Be sure to congratulate their agents and the Branch Manager Marsh Northrop next time you see them.

Comments (1)

Finally, Some Good News!!!!

Posted by Kevin Mazur on November 27, 2007 at 02:09 PM
Are you ready for some good news? According to nationally-syndicated columnist Kenneth Harney, “….homeowners still control near-record equity holdings, just under $11 trillion.” So despite, the bad news that is constantly being reported, the fact is that “…most homeowners’ equity stakes are intact. Or even growing.”

Granted, prices are off 4.4% on average, “…but if prices more than doubled (as they did in 33 metropolitan markets between 2001 and 2006), even 10 percent and higher average price drops in once-booming areas of California and Florida have left owners with most of their paper gains intact.” What this means is that for most homeowners, even though price corrections continue, the adjustment is minor compared to the significant gains enjoyed during the previous five years.

Enjoy reading more good news by checking out Ken Harney’s article here.

Comments (0)

Well, here we GROW Again!!! Again!!!

Posted by Kevin Mazur on November 9, 2007 at 12:12 PM
PTR and MurphyMatthewsThe old saying is true, You can NEVER get enough of a good thing!

Just 2 weeks ago PTR acquired Marie Powell Realty. Well, we had so much fun and success with that one, we decided to do it all again.

Prudential Tropical Realty is proud to announce that we have acquired the Tampa office of Murphy-Matthews and Associates. This acquisition expands PTR's market presence to more then 500 sales executives and employees with 12 locations throughout the Greater Tampa Bay area.

Dewey Mitchell, co-owner of PTR explains,
We are so optimistic and confident in Tampa Bay's real estate market that we will continue to actively invest in both resources and people. At a time when national and local firms are continuing to leave the market, we are fortunate to be in a position to acquire companies which allows us to expand both our market share and presence throughout the Greater Tampa Bay Area.
John Murphy, owner of Murphy-Matthews and Associates, had this to say about the acquisition,
The day we opened our doors our goal was to provide our customers with outstanding market knowledge and service. Prudential Tropical Realty not only shares our passion for putting the customer first but also brings the power of the “Prudential” name.
John Murphy will remain active as a Property Manager with PTR's Property Management Services Division. Murphy has 25 years of experience and has been active in several Tampa Bay Area real estate associations, the Greater Tampa Chamber of Commerce and Tampa/Hillsborough Visitors & COnvention Bureau.

Check back often, because we are not done yet! Comments (1)

Well, here we GROW Again!!!!

Posted by Kevin Mazur on October 25, 2007 at 09:49 AM
PTR Acquires Marie Powell RealtyWe are very proud to announce that Prudential Tropical Realty has purchased Marie Powell Realty, Inc. This acquisition brings the PTR family to 12 locations and approximately 480 sales executives and staff throughout the Tampa Bay area. Dewey Mitchell, co-owner of PTR, explains:
"We are very bullish on the future of Tampa Bay's real estate market and we believe the time is now to invest in both resources and people. We are looking for companies that are not only a good cultural fit but companies that can assist us in expanding our market share in Hillsborough, Pinellas and Pasco Counties."
Laurie Neiman, owner of Marie Powell Realty will take over the role of Managing Broker of the Port Richey office. Her Take on the move:
"Because the philosophies of both companies are so similar, aligning Marie Powell Realty, Inc. with Prudential Tropical Realty was an easy decision. Prudential Tropical Realty offers our buyers and sellers comprehensive real estate services along with the power of the 'Prudential' name."
To read more, see this link to the announcement in the Tampa Bay Business Journal.

Technorati Tags: , , ,

Comments (0)

So you have decided to buy a house! Great, now what?

Posted by Kevin Mazur on August 21, 2007 at 01:18 PM

One of the first thing that almost every Home Buyer needs to do is to get a Mortgage.

We are all aware that the mortgage industry has seen a liquidity drain in the past few weeks. Company after Company are going bankrupt or facing serious financial problems. Just in the past week or 2 American Home Mortgage, the nations 10th largest mortgage lender, went belly up and Countrywide faces 'unprecedented disruptions'.

Well, not all of the news is bad. Wells Fargo Home Mortgage (WFHM) has seen an increase in their stock price and has been able to steer themselves clear of the crisis that is confronting the nations home loan industry.

Prudential Tropical Realty is proud to be a partner with Wells Fargo Home Mortgage in our sister company - Capstone Home Mortgage.

A few facts about WFHM:

Wells Fargo is a well capitalized, diversified financial services company with a proven track record of generating 20-years double-digit annual compound growth.

Wells Fargo Bank is the only bank in the U.S., and one of only two banks worldwide, to have the highest credit rating from both Moody’s Investors Service and Standard & Poor’s Ratings Services.

WFHM is the nation’s #1 retail mortgage lender and servicer of home mortgages.

WFHM has long lived by responsible lending principles and made the right decision not to make loans with features that are inconsistent with its responsible lending commitment (for example, option ARMs and other negative amortizing products).

Wells Fargo continues to be a leader in responsibly originating and servicing residential mortgage loans.They remain committed to making homeownership possible for a wide spectrum of consumers and to keeping people in their homes.

WFHM collaborates with industry stakeholders to further improve the solutions we can offer customers who face financial difficulty including a proactive plan to help nonprime customers with impending ARM resets.

WFHM leaders have been invited to participate in numerous high-profile discussions including: providing testimony to a Congressional committee of U.S. House of Representatives, a Federal Reserve summit on responsible lending; a small group meeting with the chairman of the Federal Reserve.

WFHM has been identified by prominent public officials as an industry leader that views its responsibilities to consumers and investors seriously, and acts in the best interests of both.

Comments (4246)

A Picture is worth MORE then a thousand words!!!!

Posted by Kevin Mazur on August 15, 2007 at 09:48 AM

There is NOTHING more important for a listing then Photos! Photos can make or break a listing.

According to Jacky Teplitzky, an executive vice president of Prudential Douglas Elliman Real Estate in New York (taken from an article in the New York Times entitled 'Making Every Pixel Count')

“Good photos will grab people’s attention and help you sell a home, Bad pictures will absolutely give you trouble, because you won’t have any calls on it, and nobody will come to see it.”

I am constantly amazed at some of the poor photos that agents put on some listings. How can customers accept this?

Take a look at the RE Agent in Connecticut Blog. He runs a daily feature entitled 'Bad MLS Photo of the Day'. He also has a 'REAgent Manifesto: Improving Real Estate Photos', that is well worth the read.

There is a great piece in the New York Times entitled 'Making Every Pixel Count', that instructs Realtors to do everything that they can to ensure that a listing has high quality, meaningful photos. The author, Vivian S. Toy, even goes so far as to create a multi-media presentation about the topic. This should be fundamental training material for not only Real Estate Agents but Sellers as well.

Comments (1)

A few Press Releases

Posted by Kevin Mazur on August 7, 2007 at 07:31 PM

Clearwater, FL - Prudential Tropical Realty is pleased to announce Dale Smelser has joined the Countryside/Palm Harbor office, 2539 Countryside Blvd. Suite 3. Managing Broker, Ginger McQuigg, made the announcement recently.

_____

Land O Lakes, FL - Prudential Tropical Realty is pleased to announce Elizabeth McDowell has joined the Lutz/Land O’ Lakes office, 23026 State Road 54. Managing Broker, Marsha Northrop, made the announcement recently.

____

Brandon, FL - Prudential Tropical Realty is pleased to announce Christine Kramer has joined the Brandon office as a Real Estate Agent, 3248 Lithia-Pinecrest Road. Managing Broker, Louise Key, made the announcement recently.

Kramer brings with her two years of real estate experience previously from Keller Williams.

____

Brandon, FL - Prudential Tropical Realty is pleased to announce Michelle White has joined the Brandon office as a Real Estate Agent, 3248 Lithia-Pinecrest Road. Managing Broker, Louise Key, made the announcement recently.

White brings with her two years or real estate experience previously from REMAX where she earned her ABR Designation, Relocation Specialist Certificate and the REMAX Executive Club Award.

Michelle attended Newberry College and earned her Bachelor of Science in Accounting.

Technorati Tags: , , ,

Comments (0)

This is Flippin' Fantastic

Posted by Kevin Mazur on July 19, 2007 at 01:58 PM

I received an email the other day with a request to post this casting information for the A&E show 'Flip This House'. So if you are 'confident, charismatic, motivated and opinionated' give them a call.


Now Casting the New Season of Flip This House on A&E!

Flip This House, A&E's #1 rated lifestyle show, has been to Charleston, Atlanta, San Antonio, and New Haven. Which city will be next?!!

813 Casting and Departure Films are conducting a nationwide search for the new cast of characters who will be featured on the upcoming season of Flip This House! Will it be your team?

We're looking for confident, charismatic, motivated and opinionated people who "flip" residential properties for a living. We want real-estate adrenaline junkies who love the high risk, high reward nature of their jobs and who are devoted to doing a great job!

If you would like your team to be featured on the upcoming season of Flip This House, send an email to
fth@813casting.com. Include your contact info, bios on you and your team, and some reasons why your team should be the next to be featured on Flip This House! Teams should consist of four or more people.
Find the next cast of Flip This House and Find Yourself $500 richer!

Did you know that Than Merrill and the New Haven team were found through a referral? If you think you know someone who would be GREAT on Flip This House - tell us about them! If they get cast, you'll get a $500 finder's fee (and a cool story!) Email us at
fth@813casting.com. Make sure to provide all necessary contact info.

Web Site:
www.aetv.com/flipthishouse/

Schedule an interview with Casting Director Steve Grant. Email
fth@813casting.com

Technorati Tags: , , , ,

Comments (0)