There is NOTHING more important for a listing then Photos! Photos can make or break a listing.
According to Jacky Teplitzky, an executive vice president of Prudential Douglas Elliman Real Estate in New York (taken from an article in the New York Times entitled 'Making Every Pixel Count')
“Good photos will grab people’s attention and help you sell a home, Bad pictures will absolutely give you trouble, because you won’t have any calls on it, and nobody will come to see it.”
I am constantly amazed at some of the poor photos that agents put on some listings. How can customers accept this?
Take a look at the RE Agent in Connecticut Blog. He runs a daily feature entitled 'Bad MLS Photo of the Day'. He also has a 'REAgent Manifesto: Improving Real Estate Photos', that is well worth the read.
There is a great piece in the New York Times entitled 'Making Every Pixel Count', that instructs Realtors to do everything that they can to ensure that a listing has high quality, meaningful photos. The author, Vivian S. Toy, even goes so far as to create a multi-media presentation about the topic. This should be fundamental training material for not only Real Estate Agents but Sellers as well.
Comments (1)
Practice what you preach; you all have a $639,000
listing in Dunedin with a single picture of the vacant lot next door included in the over priced place, if I were the owners I would fire you point blank...
Posted by Chuck Downie | January 7, 2008 1:32 PM